People who coined the term need to be kicked in the face. It's cognitive dissonance wrapped in social conditioning. You're not supposed to diminish the value of whatever it is that you enjoy—somebody made effort to create the thing you might refer to as "cringe," whether it's art, hobby or social activity. The act of judgement of the thing by society is cringe in itself. I enjoy all sorts of things others judge as cheesy, yet discreetly enjoy themselves.
If absolutely everything you own or will own has to be one single color, which color would it be?