Because he lives this fantasy where he insists his dates refer to him as “Lord Steve (not his real name. Steve is being portrayed by an actor with a made up name to protect his real identity in the making of this short, short documentary on the life of singles). Anyways, when his dates don’t refer to him as “Lord”, they get the annoying look and “Tsk, tsk…how many times have I told you tonight that I am Lord Steve?”
Date: “Check!!”