Women, who do you as a group consistently date and fuck assholes, but send the nice guys to the friend zone?
There is in fact some truth behind what you’re suggesting. However, the term “asshole” is pretty subjective.
Social psychologists have conducted numerous studies to shed light on why it’s so common for a lot of people to go through a phase of finding “assholes” attractive, particularly straight women.
In these studies, they measured how attractive “responsive” people found the opposite sex.
They defined a “responsive” person as “one that is supportive of another’s needs and goals”.
In this context a “non-responsive” person would be referred to as an “asshole” (a person not outwardly expressive of their attraction to another/aka; plays hard to get).
Both sexes were paired up and had an interaction similar to a first date. Afterwards, they were asked to rate how masculine/feminine they perceived their partner to be and how sexually attractive they found them.
“Responsive” female partners were rated by men as more feminine and therefore more attractive. Women didn’t find their responsive partners particularly masculine or feminine and being responsive actually showed to be negatively associated with how attractive they found their male partner.
Which suggests, the bigger the “asshole”, the more attractive women found them to be. ¯\_(ツ)_/¯
Going back to your question, there’s no simple answer as to why this is. It’s a possibility that a “responsive” person could be perceived as manipulative/having malicious intent (eg. trying to receive sexual favours) or could even be seen as desperate, hence being less sexually appealing. Someone “responsive” may also be viewed as less dominant and/or vulnerable.